A lean machine for making shows people choose to watch.
ON Media creates and owns premium video podcasts for audiences defined by curiosity, and builds lasting partnerships with the brands that want to reach them.
Why now
Advertising that interrupts is being skipped, and the platforms are making it easier to skip. What holds its value is content an audience chose to be there for, which is why a host people trust is worth more than a slot people ignore.
At the same time, YouTube has become the broadcast channel for a generation, clips have become the way people discover new shows, and the cost of making things well has fallen. A small, experienced team can now do what used to take a building.
What we’re building
Intellectual property we own
Every show is original, and every recording adds to an archive that keeps earning attention long after publication.
A blueprint that repeats
We prove the method on the first show, then apply the same team structure and playbook to the next, so growth comes from adding shows rather than adding overheads.
An audience defined by mindset
Curious, well travelled and hungry for experience. They follow us from one show to the next, and so does everything we learn about them.
A company built to last
The processes, the brand and the rights all sit with the company, so it can keep growing whoever happens to be in the chair.
Partnerships, not adverts
Travel keeps some of the most established commercial networks open to us from the first episode, and curiosity lets us grow beyond it without losing the audience. The model is built on several kinds of relationship.
- Commercial partnerships. Long-term and woven into the shows themselves.
- Sponsored series. Destinations, launches and major events.
- Affiliate and commerce. Products our audience already needs.
- Live events and experiences. Attention turned into relationships we own.
- Membership. More for the people who want more.
The people behind it
Bill McKimm has built and transformed consumer businesses across travel, retail and media. Graeme Smith has spent more than 25 years making and presenting programmes for national radio, television and podcasts. Between them sit the commercial discipline and the editorial instinct the company runs on.
This page is general information about ON Media Productions Ltd. It is not an offer of, or an invitation to buy, shares or any other investment.